7 Multimedia to Include in Your Sales Presentations
We live in a digital world, yet for many companies their sales presentations are not living up to their full potential. With humans processing visuals 60,000x faster than text, you should do everything you can to use images, videos and other multimedia to make your presentation come to life.
Here are seven multimedia types you should definitely be using in your sales presentations.
1. Videos. Nothing brings a presentation to life more than videos. With the majority of your prospects viewing your video online (via a unique URL shared with your prospect), you’ll definitely want to include videos in your presentation. Some ideas for videos to include:
- Brand story videos for emotional impact
- Product explainer videos to quickly show the prospect how something works
- Customer testimonial videos supporting why they chose your product
2. Infographics. We’ve written about the power of infographics in the past, but there’s a reason we build custom infographics for clients as part of our creative services package. Data is extremely powerful so putting that data into a visually impactful format makes it even more impressive. Be sure to incorporate infographics into your presentation so you can use data and facts to build persuasive, compelling stories.
3. 360 degree photos. A cool bit of new technology not many people have been using in their presentations but is super impactful are 360 degree photos. With these types of photos users can click into the photo and move the image around, to see a bigger, better view. These types of photos are perfect for sales presentations for venues, display advertising, manufacturing, technology, architecture; essentially any product where seeing is believing and showing the product is a big part of the sales process.
4. High resolution photos. Speaking of seeing is believing; you definitely shouldn’t cut corners when it comes to photo size. The higher resolution, the better. Potato-quality images simply don’t cut it, especially if you’re selling high-end, luxury products. The better you can make your product look, the easier it will be to sell it and the more professional and reputable you and your company looks.
5. GIFs. Who doesn’t like a good GIF? Let’s face it, our attention spans are becoming shorter and shorter so although your prospect may have time to watch a full explainer video, a brief GIF showing a key feature will definitely capture their attention. And don’t limit your GIFs only to product videos; GIFs are a great way to show some humor and personality in your presentation.
6. Loader screens. At Digideck we add what we call “loader screens” to each presentation we create. A loader screen is simply a screen that loads with content customized for your brand. Basically it’s a splash screen for your digital presentation. Many companies use these on their websites, so it’s the same concept – it’s an impactful screen that loads prior to your presentation to better engage your prospects from the start.
7. Hot spots. Another way to both engage your prospects and customize your sales presentation is to include “hot spots” throughout your deck. Though not applicable for every type of product, a hot spot is when you upload your prospect’s logo to your presentation and it loads in a variety of “hot spot” locations. This is typically used when companies are selling ad space and want to show how a prospect’s name or brand would appear in a number of different potential ad spaces.
Unfortunately, many sales and marketing teams today are using outdated presentation methods, simply because they don’t realize a better solution exists. But with new cloud-based online presentation tools, the possibilities are virtually endless as to the amount of multimedia one can include in a presentation. If you want to include more videos, images and GIFs in your presentations, consider making the switch from PowerPoint to something better.