ALSD International: In Conversation With Angelina Lawton, Sportsdigita CEO & Founder
In this latest interview, we hear from Angelina Lawton, Founder & CEO at Sportsdigita, who we caught up with at the ALSD International event in London last week.
Angelina, firstly, welcome to London and ALSD International. Could you start off by telling us a little bit about yourself, your career journey thus far and your most memorable career highlights to date?
Starting in finance before transitioning into sports, my career has always been in traditionally male-dominated industries. While that might seem like a challenge to some, I viewed my position in these industries as an opportunity to invoke change. I have always tried to push standards, ask hard questions, and break through barriers with my job responsibilities.
I started working for the Tampa Bay Lightning as the Senior VP of Corporate Communications in 2008 where I was responsible for the branding and voice of all public-facing marketing content. Anything with a Lightning logo on it was fair game. It was during my time with the Lightning that we created the first ever in-house creative agency for a professional sports team. After witnessing the success we had with that decision, I really gained the confidence needed to start my own sports business.
Taking a huge risk, I founded Sportsdigita in 2011 and it has been… read full story
Founded in 2010, Minneapolis-based Sportsdigita has revolutionized sales enablement in the sports industry with the Digideck. The firm combines a deep understanding of sports sponsorship, ticketing and premium experiences with best-in-class software technologies to solves business problems. Sportsdigita’s roster of blue-chip clients consists of more than 300 professional and collegiate teams including Learfield and iconic franchises such as the New York Yankees, Chicago Cubs, Los Angeles Dodgers, Boston Red Sox, Cleveland Cavaliers, Los Angeles Lakers, Dallas Cowboys, and Green Bay Packers. The Digideck’s success has expanded beyond sports and includes partnerships with enterprise leaders such as Salesforce, Jostens, The Salvation Army and Dick’s Sporting Goods. For more information visit www.sportsdigita.com and www.thedigideck.com.