Q & A with Angelina Lawton
ASU Alumna and Founder of Sportsdigita
Angelina Lawton, a graduate of ASU, combined her passion for marketing, branding and technology to become Founder + CEO of Sportsdigita. The company has disrupted the sports industry by partnering with more than 300 clients across professional sports and collegiate athletics with its groundbreaking interactive presentation platform the Digideck. Sportsdigita expanded to work with enterprise companies and leading agencies outside of sports.
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Founded in 2010, Minneapolis-based Sportsdigita has revolutionized sales enablement in the sports industry with the Digideck. The firm combines a deep understanding of sports sponsorship, ticketing and premium experiences with best-in-class software technologies to solves business problems. Sportsdigita’s roster of blue-chip clients consists of more than 300 professional and collegiate teams including Learfield and iconic franchises such as the New York Yankees, Chicago Cubs, Los Angeles Dodgers, Boston Red Sox, Cleveland Cavaliers, Los Angeles Lakers, Dallas Cowboys, and Green Bay Packers. The Digideck’s success has expanded beyond sports and includes partnerships with enterprise leaders such as Salesforce, Jostens, The Salvation Army and Dick’s Sporting Goods. For more information visit www.sportsdigita.com and www.thedigideck.com.