CASE STUDY
The Anaheim Ducks drive revenue with Sportsdigita
The Challenge
The Anaheim Ducks compete in one of the most challenging markets in sports. With professional teams in all of the Major Leagues as well as collegiate competition, sponsorship dollars are a hard-earned commodity.
To compete and win significant sponsor revenue in the technology hotbed of Orange County, CA, it is critical for the Ducks to reflect the strong technology prowess of their ownership group and the legacy their franchise brings to the sports marketplace.
Most recently, additional challenges have been identified as COVID-19 limits the team’s ability to host in-person meetings with key stakeholders and remote capabilities are increasingly crucial to the Duck’s bottom line.
“The current pandemic forced everyone to think of new and creative ways to engage and communicate with their partners. For us, we were fortunate to have the DIGIDECK platform. Our team was able to seamlessly transition to the remote work environment with no lost productivity. Furthermore, we had the ability to push updates across all presentations to create consistent communication to all or our partners. Moving forward, we will continue to use DIGIDECK as our communication platform with partners as it gives us the best ability to update partners on assets and information as required as we return to play.” -Graham Siderius, VP Corporate Partnerships
"DIGIDECK is the perfect platform from start to finish when communicating major deals with Sponsors. From prospecting, to proposals, to season recaps, DIGIDECK is the sole facilitator of these conversations throughout the entire Sponsor’s lifecycle. The value we are able to convey because of the platform’s immersive capabilities has made all the difference in the world.”
—Graham Siderius, Vice President of Corporate Partnerships
The Solution
As longtime partners, using DIGIDECK for key sponsorship communication gives the Ducks the ability to communicate their story with rich multi-media reflecting the power of their assets, in-venue experience, and value of aligning with their iconic brand. The Ducks take advantage of DIGIDECK’s ability to host a variety multi-media assets to relay custom partnership platforms that deliver on their Sponsor’s objectives. For potential clients who might not be based in their market or have an opportunity to see Ducks games on a regular basis, the ability to demonstrate inventory so purely is very effective. With the recent challenges brought on by COVID-19, remotely communicating with prospects and Sponsors in a clear, effective way has been a game changer.
“There are so many properties out there that have a strong approach. It is critical to empower your team with a dynamic platform to send partnership options in a professional manner and to represent your partnership solutions in an easily digestible format,” says Graham Siderius, who leads Corporate Partnerships for the Ducks. “Sportsdigita represents us so well on that first exposure to our brand.”
The Results
The Ducks continue to build momentum, both in their local market and across the NHL. In the 5 year timespan since teaming up with Sportsdigita, Anaheim has moved up the NHL’s league-wide sponsorship revenue rankings by more than 10 spots and reports record-high Sponsorship Revenue consistently year-over-year.
Additionally, DIGIDECK has helped the Ducks secure deals with a multitude of major Sponsors including most recently the largely popular health food delivery brand, Fresh N’ Lean.
“DIGIDECK is the perfect platform from start to finish when communicating major deals with Sponsors. From prospecting, to proposals, to season recaps, DIGIDECK is the sole facilitator of these conversations throughout the entire Sponsor’s lifecycle. The value we are able to convey because of the platform’s immersive capabilities has made all the difference in the world.” -Graham Siderius
Because of the success the Ducks have had using DIGIDECK within their Sponsorship division, they have also recently added DIGIDECK to their technology stack on the ticketing side. With CRM integration, touchless solutions, and a proven track record of ticketing efficiency, expanding the Franchise’s use of DIGIDECK to include ticketing was a no brainer.
Looking to the future, the Ducks plan to continue leveraging DIGIDECK for additional communication touchpoints and look to expand their use cases as a digital-first approach becomes the new “normal” across the NHL.
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