Case Study:

Dick’s Sporting

Goods

When Dick’s Sporting Goods needed a way to increase brand consistency across its large community sales and marketing team, it turned to the Digideck.

CHALLENGES

As a Fortune 500 company and leading sporting goods retailer, Dick’s Sporting Goods had a recognizable and well-respected brand. However, with a 70+ person sales team and community marketing managers in multiple regions of the country, it was struggling to ensure brand consistency in its sales presentations. Pitching local partnerships to youth organizations across the United States, it needed a way to make sure all sales reps were presenting the most up-to-date content and sales materials. “If you had gone to five different people in the organization and saw their presentations, you would have seen five different presentations. That was a problem, ” said Jeff Wright, Regional Marketing Manager for Dick’s Sporting Goods.

SOLUTION

To find a solution, Dick’s Sporting Goods turned to the Digideck. Given its strong and well-loved brand, and its multitude of assets including videos and photos, it felt the Digideck was a a platform that could help it tells its story in an engaging and compelling manner. Ultimately, there were five key considerations, which led Dick’s Sporting Goods to the Digideck:

1. It helped increase brand consistency across the  board by ensuring all users were working off one  master deck

2. It gave sales reps a “wow” presentation by  incorporating powerful videos, pictures, flow  and creativity

3. It lived in the cloud, making it easy for reps to  send presentations without worrying about  bulky files

4. It provided great analytics on the people who were  viewing and reading presentations 

5. It gave management visibility to see which sales  reps were creating presentations and which ones  were not.

RESULTS

The team at Dick’s Sporting Goods has rapidly adopted the Digideck, with all 70+ users creating presentations on a routine basis. Given their primary task of taking a big, national brand and localizing it, the Digideck is an instrumental tool for the reps working with community youth organizations. It has given the sales reps a premium presentation that allows them to build new partnerships whilemaintaining brand consistency. The Digideck continually receives positive feedback from sales reps, customers and prospects.

“The best thing about the Digideck is you can make a customized presentation in a manner of minutes. It’s quick and easy; I love the analytics and how you can drop in videos and photos to your presentations.”

Jeff Wright
Regional Community Marketing Manager

See how the Digideck can help your team sell more, faster.

Request a Demo
2019-01-18T18:21:39+00:00January 16th, 2019|