To meet these needs, Innovative brought Digideck, an online presentation tool, to its 40+ person sales force as a better, richer content platform for them to engage clients and prospects. The tool offered sales reps something they didn’t have before: a way to quickly create and send sales presentations with up-to-date content and messaging created by marketing.
Digideck is not only used as a storytelling piece, but also a support and resource tool for sales reps to add as needed during conversations with prospects. It has enhanced Innovative’s prospecting process. By adding it as a digital selling aid as part of the sales tools available for team members to use, Digideck helped Innovative digitize its sales team. An additional added benefit of Digideck is that it has made the onboarding and training process for new Innovative sales people much faster and easier.