Learfield launches 126 collegiate property Digidecks with Sportsdigita to drive revenue
For Keisha Taylor and Scott Harding at Learfield, supporting more than 126 collegiate sports properties is no small feat. At the top of their list of challenges is maintaining brand consistency across every school in their portfolio while they tell their story. The passion fans have for college sports provides Learfield a compelling narrative. It’s the focal point of their story and brand level consistency is a key facet of presenting that story to partners.
The Learfield team recognized their properties needed a platform that provided customized sales presentations with consistent brand messaging. They were asking properties to populate their own content around a universal presentation template which proved to be problematic. There were no mechanisms to “spot check” presentations, maintain a seamless flow to presentations, and ensure high levels of creative quality.
Digideck is a cloud-based interactive presentation tool used by sales professionals to build and share dynamic and engaging sales presentations. Each master-deck is customized to the school’s unique brand attributes and showcases their game day experience with dynamic multimedia capabilities. It provides Learfield the ability to showcase its narrative in a more compelling and consistent manner while still focusing on the goals and objectives of prospective partners.
“Digideck certainly changes the way we present, but the greatest impact of Digideck has been how Integrated Marketing supports our sellers. We now have visibility to all proposals and can better arm our sellers with improved graphics, updated research and ideas that get dropped directly into their decks. Coupled with the consistent brand presence Digideck offers, we have improved how we present our marketing solutions,” said Harding.
“First and foremost, we now have some brand consistency in the marketplace. Across our properties, the look and feel is the same. We have never had this at Learfield. Our presentations are customized by school, but you know it is a Learfield property,” says Taylor. “Digideck has increased our efficiency in supporting the sales field. The cloud based platform enables multiple departments to collaborate on proposals remotely. We add slides directly into proposals and reduce emails with attachments. Changes to presentations can be made quickly and are updated in real time,” added Harding.
The Digideck’s advanced analytics ensure the sales teams at every property are armed with the data and information needed to generate more sales opportunities and close deals faster. “We use the analytics to identify when prospects are viewing proposals and where they are spending time within the deck. The analytics enable our sellers to strategically follow up with clients and target specific topics in their conversations. Armed with information going into these discussions helps our sellers focus on areas of importance,” said Harding.
Several Learfield properties experienced large revenue increases quickly after implementing their property branded Digideck presentations. In fact, within the first six months of launching with Digideck, more than a dozen properties closed significant six figure deals across key categories such as Automotive, Financial, Grocery, and Health Care.