Wouldn’t it be great if your marketing team could attribute a return on investment (ROI) from your sales enablement platform? Your marketing team spends hours of time invested in designing professionally branded and engaging content for your sales team, it is only fair to give credit where credit is due. When exploring new sales enablement solutions, it is important to understand how to calculate the ROI each technology brings to the marketing team.
This article will detail how to calculate audience engagement and time saved in direct correlation to revenue and return on investment. According to SEMRush, 79% of organizations used content marketing to generate more quality leads in 2020. While 51% of those marketers stated that calculating the number of quality leads brought in with their content was their biggest challenge. This has been a notoriously difficult metric to measure, but it is an increasingly crucial step for businesses to get the most out of their marketing efforts.
Complete the form below to learn how to attribute revenue to:
- Consistently Branding Sales Content
- Efficiently Designing Presentations
- Personalizing Communications
- Capturing Abandoned Leads