Infographic: Why Sales Reps Need
to Make Better Presentations
Sales presentations are one of the most critical items in a sales reps’ toolbox. It’s a time when reps get the chance to connect with their prospect, uncover pain points and share how their product can help.
Although we’ve always known sales presentations were important, the infographic below highlights how truly critical they are to the overall sales process and, most importantly, to winning deals.
Check out the stats below to learn why your sales reps need to be creating better presentations.
70% of reps say presentation content and value messaging wins the deal.
68% of consumers feel more positive about a brand after consuming content from it.
65% of buyers felt vendors content had an impact on their final purchase decision.
95% of buyers chose a solution provider that “Provided them with ample content to help navigate through each stage of the buying process.”
90% of all customer interactions take place over the phone (yet only 10% remember what they heard, 80% remember what they saw); a phone call without a presentation is a missed opportunity.
57% of customers feel their sales teams aren’t prepared for the first meeting; having a strong presentation template at the ready for sales to use gives reps more time to prep.
88% of missed opportunities were caused because sales couldn’t find content.