Infographic: Why You Need More Visuals in
Your Sales Presentations
When it comes to sales presentations, less is more when it comes to text. In fact, there’s a famous saying that “people hear what they see” and that couldn’t be more true for sales pitches. We’ve all sat through presentations loaded with text (and, admittedly, been guilty ourselves of using too much text).
But why does this matter? After all, more text means we can get our point across exactly the way we want to.
Unfortunately, that’s not the case. As the stats and infographic below indicate, visuals are incredibly powerful, especially when used in sales presentations. Read on to learn why you should use more visuals in your next sales presentation.
67% of people are more persuaded to buy when they see visuals in a presentation.
40% of people will respond better to visual information than plain text.
80% – people are more willing to read something if it includes colorful visuals.
323% – people who read text + photos have 323% better comprehension than those reading just text.
10% – people remember what they heard, 20% people remember what they read, 80% people remember what they saw and did.
90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
70% of your sensory receptions are in your eyes, what you see impacts you more than what you hear.
5x – we receive 5x times as many messages as we did 30 years ago, we process visuals faster than text.
1/10 of a second is all it takes for us to get a sense of a visual scene.