Marketing And Sales Professionals Are Turning Heads With Sportsdigita
When Keisha Taylor was hired away from Turner Broadcasting by Learfield in 2016, one of the first orders of business was to help find or develop a new sales presentation platform.
At the time, Learfield had 130 individual Microsoft PowerPoint presentations, one for each of its university partners. Each presentation had its own branding, design, everything down to team colors. Looking back, Taylor says, “it was all over the board,” with little-to-no brand-level consistency, different messaging, different fonts. Even the colors weren’t always quite right.
Taylor soon spoke with Christy Grady, the EVP of Business Development for Sportsdigita, and learned about the capabilities of Digideck. That solution was, Taylor says, “amazing.”
Digideck was exactly what Taylor was… read the full story.
Founded in 2010, Minneapolis-based Sportsdigita has revolutionized sales enablement in the sports industry with Digideck. The firm combines a deep understanding of sports sponsorship, ticketing and premium experiences with best-in-class software technologies to solves business problems. Sportsdigita’s roster of blue-chip clients consists of more than 300 professional and collegiate teams including Learfield and iconic franchises such as the New York Yankees, Chicago Cubs, Los Angeles Dodgers, Boston Red Sox, Cleveland Cavaliers, Los Angeles Lakers, Dallas Cowboys, and Green Bay Packers. Digideck’s success has expanded beyond sports and includes partnerships with enterprise leaders such as Salesforce, Jostens, The Salvation Army and Dick’s Sporting Goods. For more information visit www.sportsdigita.com and www.thedigideck.com.