Beyond the PURL: Why Static Personalization Isn't Enough Anymore
Tomorrow’s webinar preview: Thursday, August 20 · 11:00 AM CT
The Background
The personalized URL changed the game. For the first time, a season-ticket holder could click a link and see their seat, their price, their renewal deadline — not a generic PDF built for everyone.
But the PURL was a starting line, not a finish. Today’s fans expect experiences that adapt to who they are, respond in real time, and follow them across every touchpoint. A link that was personalized once, three weeks ago, is starting to feel like the mail merge it replaced.
On Thursday, August 20 at 11:00 AM CT, we’re hosting Beyond the PURL: Dynamic Fan Experiences (Powered by DIGI AI) — a live session with ticketing veterans from the Pittsburgh Penguins and Ilitch Sports & Entertainment on what comes next.
What We'll Cover
Automated Renewal PURLs. Personalized, data-driven renewal experiences that launch on their own and reach fans before the deadline — instead of waiting on a rep to build and send them one account at a time.
Premium Experience. Elevated, tailored touchpoints that make premium buyers feel the value at every step, from first conversation through renewal.
Group Sales. Dynamic experiences that turn group leads into booked seats — and turn one-time outings into repeat ones.
Event Communication. Timely, personalized messaging that keeps fans informed and engaged around every event, not just at renewal time.
Who Should Attend?
If you contribute to your team’s ticket renewals, groups, premium, or fan communications for a team or venue, this session is built for you.
The teams joining us aren’t theorizing, they’re running these campaigns now, and they’ll walk through what’s working and what they’d do differently.
Save Your Seat
Registration is open through the start of the session. If you can’t make the live hour, register anyway and we’ll send the recording.