CASE STUDY
Kimball Midwest Leverages DIGIDECK To Personalize Revenue Conversations with Ease
The Challenge
Kimball Midwest needed a faster, more scalable way to create buyer-ready presentations for complex sales conversations once they have completed a site visit. Like many teams, sellers were spending too much time searching for the right slides, reworking old content, and manually editing content for each opportunity. That created delays, increased the risk of error, and made it harder to deliver a consistent, high-quality buyer experience.
The challenge wasn’t just speed. It was also relevance and control. Kimball Midwest needed a way to reflect the specifics of each opportunity, but manual workflows made it difficult to personalize at scale without introducing errors, off-brand messaging, or unnecessary content. In a more complex buying environment often with multiple stakeholders, this can slow down both revenue productivity and confidence.
The Solution
To solve this, Kimball Midwest implemented DIGIDECK, and specifically leaned into Guided Selling, with its FloorPlanner instance. Instead of starting from scratch, sellers now answer a guided set of questions tied to the site visit. Behind the scenes, DIGIDECK automatically builds a presentation using the right content, in the right order, with the right personalization.
Guided Selling Turns Presentations Into Personalized Revenue Experiences
This approach turned presentation creation from a manual task into a repeatable, revenue accelerating workflow. Rather than building more one-off decks, Kimball Midwest built a scalable process connected to a maintainable content hub and master deck library. Today, this means sellers can generate tailored presentations in just seconds with confidence.
This DIGIDECK Guided Selling workflow has also enabled a deeper level of hyper-personalization. Because each presentation is assembled in seconds from rules and inputs, audiences only see the content relevant to their situation.
“DIGIDECK is a strategy enabler and far more than just software.”
-Adam Kinney; Director of Key Accounts
The Results
Kimball Midwest transformed presentation creation into a faster, more consistent, and more scalable process with DIGIDECK. Sellers can now create tailored presentations quickly after a site visit, follow up while buyer interest is still high, and spend less time formatting, proofing, and piecing decks together manually. That shift helps the team move revenue conversations forward with greater speed and confidence.
Consistency & Control
Just as importantly, DIGIDECK gives Kimball Midwest a stronger foundation for consistency and control. Because presentations are built from approved content, defined logic, and structured inputs, the team can reduce the risk of errors, eliminate unnecessary slides, and ensure each audience receives a more relevant experience. Instead of relying on individual reps to assemble the right story on their own, the business can deliver a more standardized and repeatable approach to personalization.
Increased Seller Productivity
The impact extends beyond presentation creation alone. By making it easier to produce accurate, buyer-specific content at scale with Guided Selling, Kimball Midwest is improving seller productivity, strengthening confidence in the materials being shared, and creating a better experience for stakeholders on the receiving end. What was once a manual and time-consuming task is now a streamlined workflow that supports both immediate efficiency and long-term revenue enablement.
Scaling for the Future
With the success of this revenue generation workflow, the Kimball Midwest team is now looking to expand DIGIDECK more broadly across the organization as a standard part of the post-site-visit process. That momentum reflects more than adoption of a single workflow, it signals a larger opportunity to bring consistency, speed, and hyper-personalization to revenue conversations at scale.
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