CASE STUDY:
How DIGIDECK Powers the NFL's Global Sponsorship Growth
The Opportunity
Before DIGIDECK, the NFL’s global partnership team pitched the way most leagues and teams do: PowerPoint decks and PDFs sent out to prospects. For a league that sets the standard on the field, the tools behind its sponsorship pitches weren’t keeping pace.
Without a dedicated graphic designer for the Global Partnerships team, it was challenging to pitch like a best-in-class league using PowerPoint. Static slides could fall flat, failing to reflect the scale of what the NFL was actually selling, from halftime-show platforms to Super Bowl activations.
The format itself limited what the team could show. Sponsorship is sold on how an activation comes to life: the commercial spot, the on-site experience, the game-day moment. But a static PowerPoint or PDF could only offer a flat image or a link out. When the NFL wanted to show a brand what a real activation or commercial actually looked like, the deck couldn’t bring it into the room.
The Solution
DIGIDECK is now the standard for how the NFL Global Partnerships team pitches. Every new-business pitch is built and customized in DIGIDECK, from first meetings to scaled-down deal versions, alongside asset development for partner upsells and high-end custom slides for the league’s largest platforms.
DIGIDECK’s interactivity is what really changes the Global Partnerships sales experience. Instead of a picture or a link, the team can drop real commercial spots, immersive activation footage and video highlights directly onto the slide and run them live in the room, so brands can visualize exactly how a partnership comes to life. A video walkthrough of the Super Bowl fan activation, for example, shows a prospect what their own footprint could look like.
Beyond storytelling, the team leans on DIGIDECK’s real-time engagement alerts and analytics to keep deals moving forward. The team can see when exactly a brand opens the deck, how often, and how long they linger on specific slides, turning cold follow-ups into perfectly timed outreach.
“The real-time alerts have been a tremendous value add. It has sparked us to reach out to brands the moment we see them open the deck. You strike while the iron’s hot and stay top of mind, driving more efficient sales cycles.”
– Mike Minnella, Senior Director of Partnership Development
“DIGIDECK is now fully incorporated into our entire global sales team, not just in the U.S., but the entire globe for us.”
-Mike Minnella, Senior Director, Business Development
NFL Global Growth, By The Numbers
With DIGIDECK as the vehicle for all Global Partnership pitches, the NFL has been able to capitalize on year-over-year growth and continued expansion into new countries and markets.
$2.7B
183M
NFL team sponsorship revenue in the 2025 season, up 8% year over year.
NFL fans across the nine international markets, an active fan base that has grown by 10 million since 2021.
5 Countries
$25B
Hosted 2025 NFL International Games: Brazil, Ireland, the U.K., Germany and Spain.
League-wide annual revenue target set by the NFL for 2027.
League-wide public figures, shown as market context. Sources: SponsorUnited NFL Marketing Partnerships Report 2025; NFL Global Markets Program.
The Outcome
DIGIDECK has become inseparable from how the NFL wins new business, in the U.S. and around the world. Here is what that kind of partnership looks like in practice.
Adopted Across Global Sales
Every new-business pitch now runs through DIGIDECK, in the U.S. and in every international market. It is the team’s single, standard way to pitch and therefore paramount to their growth.
Part of Every Deal
In the NFL’s own words, DIGIDECK plays a pivotal role across the entire sales process, and no deal gets done without it in the mix.
Behind Marquee Partners Like Jersey Mikes, Abercrombie, and Toyota
The NFL has significantly grown its new-business partnerships over the past few years, with brands like Jersey Mikes, Abercrombie, and Toyota.
Best-In-Class Perception to Match the Brand
The team has received more compliments on presentations and proposals than ever before. For a league that’s best-in-class on the field, DIGIDECK keeps its pitches at the same high standard.
