Engagement: the Action of Engaging or Being Engaged
In the last 5-10 years, the term “engagement” has evolved considerably, especially after the start of the Covid-19 pandemic. In relation to sales and marketing, prospect engagement went from leaning towards potential digital relationships to all-in, cloud-based interactions.
Prior to then, digital interactions were slowly overtaking traditional sales approaches. Once the pandemic hit and the world was forced to shut down, those numbers changed dramatically.
Sales and marketing teams had to quickly adjust their approach and optimize their tech stacks. Instead of building on what had been done before, teams were tasked with discovering new ways to deliver high-quality prospect experiences. Hence, the hyperspeed evolution of sales enablement platforms.
DIGIDECK LIVE was created as a result of this need. This feature allows sales teams to speed up the process, closing deals faster by offering real-time engagement. Let’s walk through how DIGIDECK LIVE has been redefining engagement in a digital sales culture.
DIGIDECK LIVE Video Conferencing
Though a custom DIGIDECK presentation is great on its own, we encourage users to go beyond just sending a link. DIGIDECK LIVE Video Conferencing allows you to jump on a video call and engage your audience as soon as they open the presentation.
Virtually present with your own style and flow through Presentation View or use a casual approach with Conversation View. Either mode helps speed up the sales process and answer questions in real-time.
Are you sick of guessing when the best time to follow up will be? Studies show the best time to engage a prospect is while they’re researching your company. But how can you know when they’re looking at your information?
DIGIDECK users can set notifications to be alerted the minute a prospect opens their presentation. This gives you an opportunity to immediately engage in a chat or video conference via desktop or mobile device. These alerts come via email or if you are in the DIGIDECK platform, a notification will pop up, letting you know someone is viewing your presentation.
This insider advantage has helped many of our customers answer questions, engage with decision-makers and win deals because of their prompt attention.
DIGIDECK LIVE Chat
Like LIVE Video, the LIVE Chat feature is built into the DIGIDECK platform. It can be used via desktop or mobile device for optimal engagement.
Chat is another great method to meet prospects when and where they want to be met in the sales cycle. The ability to answer questions in real-time while engaging with your content speeds up the overall sales process and offers a more personalized experience for the buyer.
DIGIDECK LIVE Slide Sync takes its users right to the slide the audience is viewing, allowing for a clear and productive discussion.
When co-browsing a presentation, Slide Sync gives the user the option to sync your audience’s browser with where you are in the deck. This allows you to decide whether you want to take control or let the prospect run the show.
Record DIGIDECK LIVE Meetings
Finally, make the most of your conversations by recording DIGIDECK LIVE meetings. Not only does recording help with remembering specifics, it also allows for post meeting reviews and better follow-up. These recordings are also great for internal collaboration and sales rep coaching.
Once recorded, users can either review the recording, download an .mp4 file or save it to their DIGIDECK video library for use within a future DIGIDECK presentation.
Plus, the DIGIDECK / Gong integration offers real-time, in-depth analysis of customer interactions that further speed up the sales cycle.