CASE STUDY
ADFED MN Powers Virtual Award Show With Confidence
THE CHALLENGE
As a non-profit, professional trade association serving Minnesota for more than 110 years, the Advertising Federation of Minnesota (AdFed) was looking to elevate their ceremony experience for its annual 32 Under 32 Award Program in a remote environment.
“With the onset of Covid-19, our team was forced to pivot to digital solutions for many of our annual events. After witnessing some minor technical issues with our first few shows of the year, I knew we wanted to knock it out of the park with the digital experience provided for our 32 under 32 awards and made it a point to pursue a solution in DIGIDECK,” states Jared Gray, Ad 2 Board Member & Co-Director of 32 Under 32.
Equally as important, AdFed knew that they needed to deliver a visually compelling, top-notch experience as the audience for these awards consists primarily of creatives, marketers, and agency strategists who expect high-quality content (as it is often their own job function to do this at their respective organizations).
Having kept his pulse on Sportsdigita for several years, Gray and his team quickly identified DIGIDECK as the best solution for their digital award show needs and got to work on building a winning experience.
The flexibility and effectiveness of DIGIDECK’s navigation made our ‘self-guided award show idea’ a reality without any extra work. This was a huge value add for our team as we were able to present an immersive experience in an autonomous way.
—Jared Gray, Ad 2 Board Member & Co-Director of 32 Under 32
THE SOLUTION
After selecting DIGIDECK to power the 2021 32 under 32 Award Show with a tight turnaround, the AdFed team worked quickly with the Sportsdigita Customer Success team to determine the best formatting, layout, and flow to deliver a compelling award show experience.
“Having the ability to incorporate a polished video on every slide throughout the award show presentation made delivering the story we wanted both seamless and effective,” Gray adds.
With AdFed selecting DIGIDECK navigation options that brings viewers through the award presentation one slide at a time, they were able to eliminate any concern of people “going rogue” and jumping to the end results within the first few minutes of the event. “The flexibility and effectiveness of DIGIDECK’s navigation made our ‘self-guided award show idea’ a reality without any extra work. This was a huge value add for our team as we were able to present an immersive experience in an autonomous way,” Gray shares.
Finally, with the 32 under 32 application process including a panel of Judges, a Board of Directors, and even some Sponsors along the way, Sportsdigita made it easy for all parties involved to collaborate and deploy their messaging out of one central location: DIGIDECK. Having the ability to access the Award Show Master Deck from any device and at any time made it easy to stay on-track, on-time, and on-brand for the entire AdFed team.
THE RESULTS
The evening of June 10 arrived in speedy fashion and the AdFed team was thrilled to showcase the winners of this prestigious award in a dynamic way as one of the final remote events of their calendar year. When the clock hit 7 PM CT the show was underway and the link to view the winners in a DIGIDECK presentation went live.
This flexibility, ease-of-use, and professional delivery was received well by both the audience and AdFed team members alike.
“The entire AdFed team was very impressed with the final results. Seeing our vision come to life in a digital platform like DIGIDECK was an incredible feeling. I can’t think of a better way to deliver a remote award show than with the cutting-edge technology DIGIDECK offers,” Gray adds.
While AdFed looks to return to in-person events in the coming year, DIGIDECK will remain a viable solution for their award show needs as its use cases transcend that of remote events including:
- Pre-Event Promotion and Communication
- Post-Event Follow-Up Communication
- Visual presentations that drive on-stage sessions
- Virtual Booth Delivery & Experience
Gray summarizes, “We were thrilled with the way this partnership played out and look forward to the return of in-person events with DIGIDECK by our side.”
Want to learn how DIGIDECK can power your in-person, virtual, and hybrid events? Discover the power of this platform on your free, custom demo.
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