Sportsdigita Receives Second Investment Round With FinTech Leader PEAK6
Investment will enable the fast-growing business to fuel its growth in the enterprise market, where it expects to double in size in 2021
NBA
CEO Angelina Lawton First Woman To Headline MLB Speaker Series
On Monday, Sportsdigita CEO & Founder Angelina Lawton sat down with teams across Major League Baseball for their weekly Speaker Series – aimed to discuss important and relevant topics for teams during this new Covid-19 era of baseball. As the first female to headline this speaker series, Angelina provided a number of key insights and …
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Creating Immersive Proposals for Ticket Buyers With Digideck
An entire industry is currently on hold. But while athletes train at home and fans long to fill stadiums again, we know this: Live sports will return. This industry will soon bring people back together and unite communities as it always has. When it does, ticket buyers will need to understand their options for attending …
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Has Your Team Mastered The Art of Storytelling?
5 Ways To Tell Better Stories By: Angelina Lawton Your prospects have heard and seen it all – they do not want the same old presentation or pitch. If you don’t put something different and memorable in front of them you will likely lose the opportunity to set yourself apart from the competition. Further, the …
The Full Menu Approach To Ticketing
In May 2018, Bill Sutton – founding Director of the Sport and Entertainment Business Management MBA at University Central Florida – published an article for Sports Business Journal on full menu selling. In this article, Sutton argues that full menu season ticket selling is not only the future of ticketing, but the new best practice. …
Immersive Proposals for Ticket Buyers
While the landscape of ticketing is changing, season tickets remain the backbone of professional sports attendance. Premium and group sales also continue to be important sources of ticket revenue for teams. Whether it is premium, group, or season tickets, the purchase decision is a significant one and takes a lot of effort from your sales …
Renewing Tickets On An Emotional Level
The ticketing landscape is changing and teams are developing new strategies to inspire their season ticket holders to renew their packages. Many teams have begun to leverage data in order to provide a more personalized fan experience by tapping into their behaviors, interests, and other available information. Regardless of the approach, teams consistently agree that …
Death by PowerPoint? Life by Digideck!
“If companies would have as little respect for business as they do for presentations the majority would go bankrupt.” – Dr. John Medina Search the term, “Death by PowerPoint,” and you will get a vast number of results including articles, blogs, and videos (our personal favorite is Don McMillan’s Life After Death By PowerPoint …
Create An Experience, Not A Presentation
In 1999, Joseph Pine and James Gilmore published their book, “The Experience Economy,” which has been praised by scholars and used by leading brands to evolve their business and marketing strategies. In fact, experiential marketing was a byproduct of Pine and Gilmores’ research. One major distinction of an experience economy over others is the effect …
Why Recap When You Can Re-Captivate?
Re-Captivate Your Sponsors When developing a post-sponsorship fulfillment report (or recaps), increased frequency, time of delivery, and relevant information are key deliverables sponsors have come to expect from teams. According to IEG, recaps are consistently ranked as the top service sports properties provide a sponsor. Recaps not only help sponsors justify their investment, but they …
