Krista Sorenson

Krista Sorenson writes for DIGIDECK about sales presentations, buyer engagement, and how teams use DIGIDECK to tell their stories.

The Better Sales Presentation Playbook: Four Moves That Get the Biggest Reaction From Buyers

The Better Sales Presentation Playbook: Four Moves That Get the Biggest Reaction From Buyers What does a buyer actually react to during a sales presentation? That question has a surprisingly clear answer after digging into the data. Our recent review tracked buyer reactions on sales calls and paired them with data from 30,000+ DIGIDECK presentations […]

The Better Sales Presentation Playbook: Four Moves That Get the Biggest Reaction From Buyers Read More »

SMA Award

DIGIDECK Wins SMA Innovation in Sponsorship Award

DIGIDECK Wins Innovation in Sponsorship Award DIGIDECK has been named the 2026 Innovation in Sponsorship winner in the Sponsorship Marketing Association’s Sponsorship Excellence Awards, announced at the Sponsorship Mastery Summit in Nashville on September 30th. The Sponsorship Excellence Awards recognize the people and organizations setting the standard across the sponsorship industry. Fellow winners include Momentum

DIGIDECK Wins SMA Innovation in Sponsorship Award Read More »

Date and time to send

The Best Day and Time to Send a Proposal, Backed by Data From 8,000+ Real Proposals

The Best Day and Time to Send a Proposal Backed by Data From 8,000+ Real Proposals If you want your proposal opened quickly, send it Monday through Wednesday and follow up around day three. That is not a hunch. We analyzed more than 8,000 real proposals sent through DIGIDECK, and the day you hit send

The Best Day and Time to Send a Proposal, Backed by Data From 8,000+ Real Proposals Read More »

Buyer engagement

Beyond The Send: How Buyers Engage With Your Deck

Beyond The Send: How Buyers Engage With Your Deck Your 2026 Guide To Better Buyer Engagement The Background Most teams think the important moment is when a buyer opens a presentation. Our data tells a different story. We analyzed anonymous viewing data from 50,158 real DIGIDECK presentations, representing 395,058 buyer visits and 3.3 million slides

Beyond The Send: How Buyers Engage With Your Deck Read More »

AI With Seatbelt

AI with a seatbelt: 8 ways customers are using DIGI AI

AI with a Seatbelt: 8 Ways Customers are using DIGI AI Recapping our August Learning Lab The Background When we first started talking about AI within the DIGIDECK platform two years ago, every conversation with customers was about creation. How do I make a presentation? How do I make a slide? That’s not where the

AI with a seatbelt: 8 ways customers are using DIGI AI Read More »

Webinar Sign Up

Happening Tomorrow! Join our live webinar “Beyond the Purl”

Beyond the PURL: Why Static Personalization Isn’t Enough Anymore Tomorrow’s webinar preview: Thursday, August 20 · 11:00 AM CT The Background The personalized URL changed the game. For the first time, a season-ticket holder could click a link and see their seat, their price, their renewal deadline — not a generic PDF built for everyone.

Happening Tomorrow! Join our live webinar “Beyond the Purl” Read More »