Krista Sorenson

Buyer engagement

Beyond The Send: How Buyers Engage With Your Deck

Beyond The Send: How Buyers Engage With Your Deck Your 2026 Guide To Better Buyer Engagement The Background Most teams think the important moment is when a buyer opens a presentation. Our data tells a different story. We analyzed anonymous viewing data from 50,158 real DIGIDECK presentations, representing 395,058 buyer visits and 3.3 million slides

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AI With Seatbelt

AI with a seatbelt: 8 ways customers are using DIGI AI

AI with a Seatbelt: 8 Ways Customers are using DIGI AI Recapping our August Learning Lab The Background When we first started talking about AI within the DIGIDECK platform two years ago, every conversation with customers was about creation. How do I make a presentation? How do I make a slide? That’s not where the

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Webinar Sign Up

Happening Tomorrow! Join our live webinar “Beyond the Purl”

Beyond the PURL: Why Static Personalization Isn’t Enough Anymore Tomorrow’s webinar preview: Thursday, August 20 · 11:00 AM CT The Background The personalized URL changed the game. For the first time, a season-ticket holder could click a link and see their seat, their price, their renewal deadline — not a generic PDF built for everyone.

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Ticket Renewals

Optimizing the Renewal for Today’s Ticket Buyer

Optimizing the Renewal for Today’s Ticket Buyer Based on 237,000 slide-view records in the DIGIDECK platform across six renewal campaigns from five leagues. The Background Over the past month our team went through the actual engagement data behind six professional-club renewal campaigns including 237,000 individual slide views,  to answer a question the industry mostly guesses

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DMO bid book cover

What Should a Destination Marketing Organization Include in a Bid Presentation to Win Meetings and Events?

What Should a Destination Marketing Organization Include in a Bid? A winning destination bid presentation should include seven core elements: A tailored opening that proves you understand the group Hard economic and logistical data (hotel blocks, meeting space, air access, dates) A clear value story that connects the destination to the event’s goals Transparent cost

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Five Market Truths from the Destinations International Annual Conference 2026

Five Market Truths from the Destinations International Annual Conference 2026 Every year, the Destinations International Annual Convention pulls the destination marketing industry into one room, CVBs and DMOs of every size, the platforms they run on, and the agencies and partners orbiting around them. This year in Portland, we spent three days doing more listening

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Interactive Presentations

Interactive Presentation Software vs. PowerPoint: What’s the Difference?

Interactive Presentation Software vs. PowerPoint: What’s the Difference? Quick answer: Interactive presentation software lets you build one live, personalized presentation that updates in real time, adapts to each viewer, and tracks how prospects engage, all from a link. PowerPoint, on the other hand, creates static, linear slide files you email as attachments often with no

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