About Krista Boyum

This author has not yet filled in any details.
So far Krista Boyum has created 16 blog entries.
22 08, 2019

Minnesota Timberwolves & Fitbit Jersey Patch Partnership Case Study

2019-08-22T19:28:27+00:00August 22nd, 2019|

Minnesota Timberwolves & Fitbit Jersey Patch Partnership Case Study Two years into the launch of the NBA Jersey Patch Partnership, the Minnesota Timberwolves organization was looking for a way to capture the magnitude of their partnership with Fitbit while showcasing their story in a captivating and dynamic way. Through interactive multimedia and [...]

15 08, 2019

Sportsdigita named to Inc. Magazine’s Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

2019-08-15T18:13:17+00:00August 15th, 2019|

Sportsdigita named to Inc. Magazine’s Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000 NEW YORK, August 14, 2019 – Inc. magazine today revealed that Sportsdigita is No. 1993 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a [...]

20 05, 2019

Align your Sales Decks to your Sales Methodology

2019-08-13T19:58:14+00:00May 20th, 2019|

Align Your Sales Decks To Your Sales Methodology In their 4th Annual Sales Enablement Report, CSO Insights identified the top priorities for sales organizations in 2018. As indicated below, sales training services ranked #1, followed by sales tools, content services, coaching and sales process improvements. According to an article published by Harvard Business [...]

15 05, 2019

Create An Experience, Not A Presentation

2019-08-13T19:12:08+00:00May 15th, 2019|

Create An Experience, Not A Presentation An Experience Economy In 1999, Joseph Pine and James Gilmore published their book, "The Experience Economy,” which has been praised by economists and used by leading brands to evolve their business and marketing strategies. In fact, experiential marketing was a byproduct of Pine and Gilmores’ research. One [...]

7 02, 2019

Cool Offices: Sportsdigita’s lakeside space is comfy and composed

2019-02-07T19:06:03+00:00February 7th, 2019|

Cool Offices: Sportsdigita's lakeside space is comfy and composed Minneapolis-based Sportsdigita has grown quite a bit since 2010, and you need look no further than its new office walls to find the evidence. "We've outgrown our walls with clients," said Sportsdigita CEO Angelina Lawton. Fortunately for the sports-technology company, [...]

30 01, 2019

Global Updates: Managing Your Messaging With The Digideck

2019-02-21T19:21:04+00:00January 30th, 2019|

Managing Your Messaging With The Digideck Few brand challenges are more complex than managing the content used by sales teams—especially if you have a distributed sales force. It can be difficult enough to develop an effective sales message in the first place. Trying to maintain quality and consistency after it’s [...]

29 01, 2019

Why Your Business Needs A Sales Enablement Strategy

2019-02-11T23:22:51+00:00January 29th, 2019|

Why Your Business Needs A Sales Enablement Strategy Your sales reps act as your front line, representing your company to clients and prospects.  Have you equipped your team with the right tools to engage with clients? Are your reps representing your organization consistently and effectively? Sales Enablement empowers your reps to [...]

26 12, 2018

Leverage Personalized Sales Presentations for Account Based Marketing

2019-05-23T19:42:04+00:00December 26th, 2018|

Leverage Personalized Sales Presentations for Account Based Marketing Account Based Marketing (ABM) is what sales used to be, back in the good ol’ days, before we all embraced the efficiency and scalability that came with a one-size-fits-all approach. ABM basically means taking the time to develop content that’s relevant for [...]