Destinations Already Know How to Sell a City. TEAMS ’26 Showed What the Bid Could Be. On Tuesday night in Birmingham, 1,300 people from the sports tourism industry stood on the outfield grass at Regions Field, home of the Birmingham Barons, drinks in hand, with the city skyline over the left field wall. It was […]
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Advocacy Is a Presentation Problem: What DI’s Event Taught DMOs About Defending Their Funding Destinations International brought destination leaders to Ottawa in late October for its Destination Impact event, and every session circled the same question: how does a destination organization prove its value to the people who fund and regulate it? Not to visitors,
What IMEX America 2026 Revealed About How Destinations Build Proposals Attendees at IMEX America kept calling it the Super Bowl of the meetings industry, and three days in Las Vegas this October made the case. More than 20 destinations that already present with DIGIDECK had booths on the floor, from Meet Boston and Visit Seattle
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The Better Sales Presentation Playbook: Four Moves That Get the Biggest Reaction From Buyers What does a buyer actually react to during a sales presentation? That question has a surprisingly clear answer after digging into the data. Our recent review tracked buyer reactions on sales calls and paired them with data from 30,000+ DIGIDECK presentations
How Buyers Use AI to Shortlist Vendors A buyer with a problem used to open a search engine, read a few pages, ask two peers, and end up with a list of names. The research was visible from the vendor’s side. Pages got traffic, content got downloaded, forms got filled, and a seller could watch
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The Best Day and Time to Send a Proposal Backed by Data From 8,000+ Real Proposals If you want your proposal opened quickly, send it Monday through Wednesday and follow up around day three. That is not a hunch. We analyzed more than 8,000 real proposals sent through DIGIDECK, and the day you hit send
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What Should be in a QBR Presentation? A Guide To Optimizing Quarterly Business Reviews It Comes Down To Who Carries The Deck Out Of The Room Renewal decisions are rarely made in a meeting with the vendor. They are made afterward, in a budget review or a consolidation exercise, where a champion has a few
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Beyond The Send: How Buyers Engage With Your Deck Your 2026 Guide To Better Buyer Engagement The Background Most teams think the important moment is when a buyer opens a presentation. Our data tells a different story. We analyzed anonymous viewing data from 50,158 real DIGIDECK presentations, representing 395,058 buyer visits and 3.3 million slides
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AI with a Seatbelt: 8 Ways Customers are using DIGI AI Recapping our August Learning Lab The Background When we first started talking about AI within the DIGIDECK platform two years ago, every conversation with customers was about creation. How do I make a presentation? How do I make a slide? That’s not where the
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Optimizing the Renewal for Today’s Ticket Buyer Based on 237,000 slide-view records in the DIGIDECK platform across six renewal campaigns from five leagues. The Background Over the past month our team went through the actual engagement data behind six professional-club renewal campaigns including 237,000 individual slide views, to answer a question the industry mostly guesses
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