Krista Sorenson

Krista Sorenson writes for DIGIDECK about sales presentations, buyer engagement, and how teams use DIGIDECK to tell their stories.

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Happening Tomorrow! Join our live webinar “Beyond the Purl”

Beyond the PURL: Why Static Personalization Isn’t Enough Anymore Tomorrow’s webinar preview: Thursday, August 20 · 11:00 AM CT The Background The personalized URL changed the game. For the first time, a season-ticket holder could click a link and see their seat, their price, their renewal deadline — not a generic PDF built for everyone. […]

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Ticket Renewals

Optimizing the Renewal for Today’s Ticket Buyer

Optimizing the Renewal for Today’s Ticket Buyer Based on 237,000 slide-view records in the DIGIDECK platform across six renewal campaigns from five leagues. The Background Over the past month our team went through the actual engagement data behind six professional-club renewal campaigns including 237,000 individual slide views,  to answer a question the industry mostly guesses

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DMO bid book cover

What Should a Destination Marketing Organization Include in a Bid Presentation to Win Meetings and Events?

What Should a Destination Marketing Organization Include in a Bid? A winning destination bid presentation should include seven core elements: A tailored opening that proves you understand the group Hard economic and logistical data (hotel blocks, meeting space, air access, dates) A clear value story that connects the destination to the event’s goals Transparent cost

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Five Market Truths from the Destinations International Annual Conference 2026

Five Market Truths from the Destinations International Annual Conference 2026 Every year, the Destinations International Annual Convention pulls the destination marketing industry into one room, CVBs and DMOs of every size, the platforms they run on, and the agencies and partners orbiting around them. This year in Portland, we spent three days doing more listening

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Interactive Presentations

Interactive Presentation Software vs. PowerPoint: What’s the Difference?

Interactive Presentation Software vs. PowerPoint: What’s the Difference? Quick answer: Interactive presentation software lets you build one live, personalized presentation that updates in real time, adapts to each viewer, and tracks how prospects engage, all from a link. PowerPoint, on the other hand, creates static, linear slide files you email as attachments often with no

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Hospitality Brands

How Hospitality Brands Manage Presentations Across Multiple Properties

How Hospitality Brands Manage Presentations Across Multiple Properties Your 2026 Guide Quick answer: Hospitality brands manage presentations across multiple properties by combining centralized brand control with local flexibility. Corporate teams own master templates and a shared asset library, while each hotel, resort, or venue edits only the property-specific sections it’s allowed to. Role-based permissions, cloud

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Best Presentation Software for Destination Marketing Organizations

Best Presentation Software for Destination Marketing Organizations Your 2026 Guide The best presentation software for destination marketing organizations (DMOs) turns a static bid into an interactive, on-brand destination pitch you can personalize for every planner, send instantly, and track after it lands in their inbox. What Makes Presentation Software “Best” For DMOs and CVBs? Generic

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Best Presentation Software for Hotel Sales and Group Business in 2026

Best Presentation Software for Hotel Sales + Group Business Your 2026 Guide The best presentation software for hotel sales and group business turns a static pitch into an interactive, on-brand proposal you can send instantly, personalize per planner, and track after you hit send. What Makes Presentation Software “Best” For Hotel Group Sales? Generic slide

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Master Deck Library

What Is a Master Deck Library? A Sales Enablement Guide

A Sales Enablement Guide What is a Master Deck Library? Top-performing revenue teams know exactly what content to use and when to use it. Why? Because they work from a centralized library of pre-approved content with their sales methodology built in. That’s the power of a Master Deck Library. A Master Deck Library is a

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