Have you, as a marketing leader, ever been frustrated with the repeated demands of the sales team to provide collateral–only to have your sales team go off-brand or off script? Even worse, not even use the collateral you made in their sales process?
You’re not alone if you’ve ever struggled with balancing the capacity of your marketing team with the needs of your sales team. For maximum efficiency, marketing and sales need to work together–not against each other. All too often, the well-intentioned needs of sales teams stretch the capacity of the marketing team–but it doesn’t have to be that way.