Sports

8 PowerPoint Alternatives for Sports Sponsorship

8 PowerPoint Alternatives for Sports Sponsorship Any successful professional in the sports sponsorship space will tell you that the magic happens in relationship building when “sponsors” are viewed more as “partners.” What’s at the core of building a meaningful partnership?  Effective storytelling. Before a prospective sponsor officially becomes a partner, sponsorship sales professionals need to

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An Interview With Tim Lister: Racing Industry Veteran

An Interview With Tim Lister: Racing Industry Veteran As Sportsdigita’s new Senior Vice President of Business Development, Tim Lister comes equipped with a wealth of knowledge— most notably in the motorsports and racing industries. We sat down with Tim to gain valuable insights into the motorsports industry— from trends, advice, future predictions, and how smart

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NASCAR Hospitality Tickets & Packages: Selling the Ultimate Fan Experience

NASCAR Hospitality Tickets & Packages: Selling the Ultimate Fan Experience NASCAR viewership peaked in 2005, and, like all other live sporting events, attendance dropped after the 2008 recession. Since then, NASCAR has been in pursuit of reinvigorating race day attendance and broadcast viewership. In order to reach the younger generation and sell more tickets? Racing events

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