An Interview With Tim Lister: Racing Industry Veteran As Sportsdigita’s new Senior Vice President of Business Development, Tim Lister comes equipped with a wealth of knowledge— most notably in the motorsports and racing industries. We sat down with Tim to gain valuable insights into the motorsports industry— from trends, advice, future predictions, and how smart […]
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— NASCAR’S Impact on Tourism: Powered by Technology There’s a reason cities and countries bid to host the Olympics, World Cup, and other major sporting events: Tourism. And Tourism = Revenue. Tourism provides a tremendous economic opportunity for cities and countries of all shapes and sizes. When a city that’s not normally a popular tourist
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NASCAR Hospitality Tickets & Packages: Selling the Ultimate Fan Experience NASCAR viewership peaked in 2005, and, like all other live sporting events, attendance dropped after the 2008 recession. Since then, NASCAR has been in pursuit of reinvigorating race day attendance and broadcast viewership. In order to reach the younger generation and sell more tickets? Racing events
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Securing Sponsorship in NASCAR: 4 Top Strategies With an average of 2.86 million viewers per race and 8.9 million viewers for the Daytona 500, sponsorships in NASCAR are a big ticket item. Are you still trying to secure a six or seven figure NASCAR sponsorship with a PowerPoint or PDF? Modern times call for modern
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10 Minute Read 5 Best Presentation Software for Sports Sales (PowerPoint Alternatives) You can’t run a sporting event, season, or venue without sponsorship activations and ticket sales driving important revenue targets. But sponsors and ticket buyers won’t spend money if they don’t understand your value. Captivating your potential partners and audience right off the bat is
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Auto-Renewal Strategy for Ticketing + Memberships: Track, Save Time & Automate 7 Minute Read Manual processes are so 2000-and-late. ✌️ The highest performing ticketing leaders around the globe are finding a successful way to ditch the time-consuming, frustrating process of manual renewals by streamlining their season ticket & membership renewals with automated programs that “renew”
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Prospects want to be entertained rather than hearing another memorized sales pitch. Are you utilizing technology to help improve your sports storytelling approach?
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Digitally Enhanced Dasherboards (DED) have taken center ice this season as the hottest new revenue opportunity in the NHL. DED allows teams to digitally transpose logos, brands, and messages onto dasherboards for an immersive viewing experience. With this added digital inventory, Sponsorship Teams must find a way to demonstrate this in-game experience for prospects and
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Fueling Fan + Partner Excitement With Customization That Converts In the sports industry, competing to be the absolute best is nothing new for elite teams and franchises around the globe. In order to perform at your best when communicating with partners and fans alike, it is critical to tap into the most important play in
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You’ve probably heard the phrase “the numbers don’t lie” – and in the business of sports, the proof truly is in the numbers. Removing subjectivity (by leaning on your raw data and numbers) from the decision-making process is how the most profitable franchises in sports win BIG season after season: Leveraging The Most Important Metric
Data-Driven Decisions Start With DIGIDECK Read More »
