How DIGIDECK Sets The Standard For The NFL’s Global Sponsorship Pitches Scaling Global Fanbase + Sponsorship Revenue Growth The Background The NFL will play a record nine international games in 2026, across seven countries, with three cities hosting for the first time: Melbourne, Paris and Rio de Janeiro. Off the field, all 32 clubs now […]
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6 Takeaways from the 2026 CAA World Congress of Sports Cody Haynes – Senior Director of Business Development What are the biggest trends reshaping sports business right now? We got our answer firsthand. I had the privilege of attending the 2026 CAA World Congress of Sports in Los Angeles alongside Angelina Lawton, Founder & CEO
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What I Took Away from ALSD Europe: Always Innovating, Personalizing, and Rethinking Premium By Christy Grady Murray, EVP of Business Development at DIGIDECK Last week in Manchester, the ALSD / Premium Experience Network team—Amanda Verhoff, Jeff Morander, Rich Krezwick, Jim Delaney, and the rest of the group—hosted another fantastic event. The biggest takeaway I left
The Collapse of RSNs What happened and why the sports industry should be excited. by Christy Grady-Murray For decades, local sports TV was a cash machine. Teams sold local rights to regional sports networks (RSNs). RSNs belonged to sprawling cable TV packages, and all subscribers paid for them regardless of their sports fandom. Everybody won.
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PRESS RELEASE: Inc. Names Angelina Lawton to Its 2025 Female Founders 500 List MINNEAPOLIS (March 11, 2025) – Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, today announced its eighth annual Female Founders list, honoring a bold group of 500 women whose innovations and ideas are leading their
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PARTNERSHIP WEBINAR: DIAMOND BASEBALL HOLDINGS This week, we hosted an impactful webinar with Diamond Baseball Holdings (DBH), bringing together over 100 attendees from their 40+ teams around the U.S. and Canada to explore best practices, highlight new features, and set the stage for continuing our successful, longtime partnership. With so many ways to use DIGIDECK,
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PRESS RELEASE: Destination Sport Group Partners with Sportsdigita to Amplify Impact Across North America MINNEAPOLIS (September 23, 2024) – Sportsdigita, the organization transforming the way the biggest Sports and Enterprise brands in the world sell, today announced a partnership with global sport travel leader, Destination Sport Group, as they bring on the DIGIDECK platform to
7 Out-of-the-Box Sports Sponsorship Activations Sponsorship activations and experiential marketing are similar terms that involve thinking outside of the box to promote a partnership and engage consumers through interactive experiences. In the sports industry especially, sponsorships play a huge role in moving teams, players, sports, and leagues forward. In an industry built on entertainment, sponsorship
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Sponsorship in Tennis: 4 Methods for Securing Top Partnerships Did you know? Most successful professional athletes primarily make their living from sponsorship deals, rather than through championship wins. One sport where sponsorship plays a particularly large role is tennis. For example, tennis star Roger Federer has a ten-year, $300 million sponsorship deal with Japanese apparel
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Selling Stadium Suites: Modern Solutions for Modern Audiences The worlds of both sales and ticketing are always adapting. From cold calling once being the standard to now accommodating Gen Z and Millennial audiences, selling stadium suites is an ever-evolving process. Premium hospitality sales have always been a major revenue driver for stadiums, so it’s vital
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