Digideck analytics and insights

According to marketing research giant Frost and Sullivan, sales force automation (SFA) is a powerful growth strategy for sales management, with momentum forecasted to be strong through 2023.

“Driving these expansion plans are high levels of customer satisfaction and positive hard-dollar business impacts, including enhanced customer relations, a decrease in paperwork, and a faster sales process.”1

SFA capabilities include CRM integration, contact management, forecasting, quote management, sales enablement, and analytics.

Driving these expansion plans are high levels of customer satisfaction and positive hard-dollar business impacts

– Frost & Sullivan

CRM AND ENHANCED CUSTOMER RELATIONS

In a case study from the International Journal of Arts Management, researchers explain how CRM draws its power to enhance customer relationships from three sources:

1 – THE POWER TO CAPTURE. Because organizations can store information about their customers and prospects, they can send messages that appeal to peoples’ real interests, preferences, and identities.

2 – THE POWER TO SEARCH AND SORT. You can select and target customers from your CRM system based on specific characteristics. Selectivity not only enhances your relationship with customers by helping you share highly relevant information with them, but the efficiency of selectivity reduces wasted effort and increases return on the investment of your messaging effort.

3 – THE POWER TO ANALYZE. CRM software lets you compare the effectiveness of your integrated sales presentation messages. For just one example, you can share unique versions of sales presentations with unique viewers to measure and compare which content attracts and keeps viewers’ attention.2

Whitepaper

CRM AND DECREASED PAPERWORK

The Journal of Business Strategy reports that 54% of businesses move to the cloud as part of their cost saving strategy.3 The paperwork reduction afforded by cloud-based CRM speeds up communication by providing 24/7 access to information that’s up to date, customizable, and available from anywhere.

CRM AND A FASTER SALES PROCESS

Knowledge-development leader McKinsey and Company outline how CRM can accelerate your sales process:

With insights your sales teams need
By redefining what matters to customers
By using data to prioritize and personalize capability building
By improving communication to your sales team and your teams’ communication with customers.4

Sales leaders can put all the advantages of CRM to work in one powerful platform: Digideck.

HOW DO CLOUD-BASED SFAS LIKE DIGIDECK SHORTEN SALES CYCLES?

Digideck shortens the sales cycle by automating detailed, repetitive, time-consuming tasks like these: updating image files and pricing, tweaking headlines, placing logos, refining messages, and staying on-brand — all critical to producing personalized immersive presentation experiences, and all of them take too much time for even the most seasoned pros to manage efficiently. Digideck shortens sales cycles by automating analysis, so you know what you need to know.

  • Know who on the team is delivering.
  • Know who’s looking and who’s not.
  • Receive real-time alerts for every view.
  • Know which messages are home runs, strikeouts, and grand slams.
  • Know how to word recaps.
  • Gain valuable sales intelligence directly from every presentation.
DATA IN, IMMERSION OUT

In their analysis of CRM trends for 2020, software reviewing experts at Finances Online put a fine point on the key purpose of data. “The success of CRM relies on data, which drives the personalization of customer experience.”5

In other words, CRM is only as valuable as the data that goes in and the personalization that comes out. Digideck integrates with CRM to fully envelope customers in an experience they’ll remember.

Digideck turns data into personalized customer experiences that make CRM successful.

DIGIDECK SALES FORCE AUTOMATION

Sophisticated sales and marketing teams don’t want to be managed–they want to be informed. Until now, keeping a sales force up to date posed too many challenges because the process lacked the one factor that matters most: control.

Now leaders who want to take advantage of CRM data and analytics to improve sales numbers can use Digideck to keep teams informed by controlling the process throughout the sales cycle.

Inform your teams

On-brand messaging

Personalization goals

Performance evaluations

Control the process

Controlled messaging, by customer
Update content by account and presentation automatically
Know who’s presenting, who’s viewing, which message sticks

Inform your teams

On-brand messaging

Personalization goals

Performance evaluations

Control the process

Controlled messaging, by customer
Update content by account and presentation automatically
Know who’s presenting, who’s viewing, which message sticks
1 – Hyperautomate Cloud-based SFAs update visuals automatically to make sales presentations current and impactful.
2 – Make immersion the centerpiece of your sales and marketing strategy Cloud-based immersive-content management is the single, most valuable tool available for gathering sales and marketing data, analyzing customer interests, testing key messages, and delivering powerful media-rich experiences.
3 – Stop playing catch-up Cloud-based SFAs update information in real time and distribute updates to sales presentations automatically, so you’re not playing catch up with your customers.

Digideck is a cloud-based master deck of sales presentation content that draws from your CRM system to keep unlimited multimedia content up to date and distributed where it’s needed most: pushed out to every sales presentation for every account.

Conducting business with the benefit of key analytics for every presentation experience ensures that your sales teams have the information they need to focus on the activity that matters most: selling.

Digideck is the partner of choice for cloud-based, data-driven sales and marketing analytics and content. Integrate analytics with content management to transform information into community engagement. No one else has the tools for putting your messages on display — the right message at the right time every time.

Contact Digideck today for a free demo to learn more about presentation analytics and other powerful features that solve business problems.

Who’s looking?
What matters?
Real-time updates and notifications
On message
On brand
On target

Data in

Who’s looking?
What matters?

CRM-integrated Digideck

Real-time updates and notifications

Immersion out

On message
On brand
On target

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1 Frost and Sullivan. (2019). North American mobilized sales force automation market – Forecast to 2023. Research and Markets.

2 Courchesne, A., Ravanas, P., & Pulido, C. (2019). Using technology to optimize customer relationship management: The case of Cirque du Soleil. (English). International Journal of Arts Management, 21(2), 83–93.

3 Khalil, S. (2019). Adopting the cloud: how it affects firm strategy. Journal of Business Strategy. Emerald Publishing, Ltd.

4 Chappuis, B., Reis, S., De Uster, M. V., & Viertler, M. (2018). Boosting your sales ROI: How digital and analytics can drive new performance and growth. McKinsey and Company.

5 CRM Trends for 2020: Top Predictions to Watch Out For. Finances Online.