According to marketing research giant Frost and Sullivan, sales force automation (SFA) is a powerful growth strategy for sales management, with momentum forecasted to be strong through 2023.
“Driving these expansion plans are high levels of customer satisfaction and positive hard-dollar business impacts, including enhanced customer relations, a decrease in paperwork, and a faster sales process.”1
SFA capabilities include CRM integration, contact management, forecasting, quote management, sales enablement, and analytics.