How to

How to Make a Sponsorship Deck

Before diving into design details or case studies, it’s crucial to understand why a sponsorship deck matters and what it must include to resonate with potential sponsors. It can be the first point of contact someone has with your brand or event, so it needs to do a lot of communication heavy-lifting while remaining a practical and well designed resource for buyers.

At Sportsdigita we see a lot of sponsorship decks, both before and after partners reimagine content in the DIGIDECK platform. With a front row view to what over 600 brands around the globe are doing, we understand what works well and what doesn’t in the world of sponsorship decks. In this guide we’ll discuss how to make a killer sponsorship deck regardless of platform (they’re just a lot easier to achieve with a DIGIDECK.)

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What Is a Sponsorship Deck?

A sponsorship deck—sometimes called a pitch deck or proposal deck—is a concise, visually engaging presentation designed to persuade brands, companies, or individuals to invest in your event, program, or property. Unlike a typical sales pitch done over Zoom or in a meeting room, the recipient of a sponsorship presentation may view the content without a salesperson filling in context or supplementing the information on screen — Therefore, everything relevant to the sponsorship should be available within the deck and easy to navigate to.

A Complete Sponsorship Deck Should:

Clearly articulate who you are and what you do. You don’t have to re-invent yourself for the sponsorship deck, but you should have a concise way to introduce yourself that is consistent with your presence elsewhere.
Highlight the opportunities and benefits sponsors receive. Showcase the high level benefits of partnering with you before you get into the nitty-gritty of the offerings. This is a great place to highlight your brand’s reach and influence in the market.
Provide a transparent breakdown of sponsorship levels, deliverables, and pricing. These are the most important details and where you want to be as clear and specific as you can. This section is going to vary heavily based on what your offerings are and how specific you’re making the sponsorship deck to the potential partner. One of the strengths of DIGIDECK is the ability to send highly customized decks while pulling from a library of on-brand materials, so every sponsorship deck that’s sent out is done so quickly while containing the most relevant sponsorship opportunities.

Guide prospects toward a clear call to action. Provide next steps within the deck – Don’t rely on follow-up emails for your calls to action. Give a specific contact within the deck and make the slide interactive.

Think of your deck as the bridge between your vision and a sponsor’s goals—when crafted effectively, it aligns both sides for a win‑win partnership. Let’s take a look at an example from the San Antonio Spurs, a brand that’s reputation and history of excellence warrants a spectacular presentation. The Spurs use DIGIDECK for both premium ticketing as well as selling and renewing sponsorships. Experience an abbreviated Spurs DIGIDECK below.

Key Components of a Sponsorship Deck

Objective

Define the purpose of the sponsorship deck. State clearly what content can be found within the deck and what’s expected of the viewer. On more linear presentation platforms like PowerPoint or a PDF, this can be supplemented with a table of contents including page numbers. In a DIGIDECK presentation, a menu system shows the information organized in chapters and slides, allowing visitors to easily jump to the section they’re most interested in without having to scroll through dozens of supplemental slides.

Audience

Detail your reach: demographics, psychographics, and engagement metrics. Include data on past attendance, social media followers, email subscribers, or broadcast viewership. Refer to the San Antonio Spurs deck above. Even as one of the most recognizable sports franchises in the world, the Spurs do a great job of reiterating their global reach as well as their local impact in Texas.

Benefits / Value Proposition

Clearly answer: “What’s in it for the sponsor?” From logo placement to on‑site activation, outline how you’ll deliver tangible ROI. Stats are your friend here.

To take it a step further, detail your organization’s values in a way that resonates with the industry or use case of your audience. For instance, including team values about Health and Wellness might help a Healthcare brand feel “aligned” to your franchise and its goals.

Sponsorship Packages / Levels

This will be highly variable depending on what your offerings are and how many of those offerings you’re presenting. DIGIDECK allows you to organize sponsorship offerings with categories, giving viewers the ability to see, and navigate to, every offering with a menu system.

Budget / Pricing

Be transparent. Show that your pricing reflects the value offered and the investment required for a successful activation. If a potential partner is at the point of viewing your deck, they’re ready and expect to see realistic pricing. However, make sure you demonstrate your value and what’s in it for them before you get to the price tag.

Calls to Action

End with a specific next step: a proposal acceptance email, a calendar link for a follow‑up call, or a contract signature deadline.

Core Types of Sponsorship Decks

Not all sponsorship decks serve the same purpose. DIGIDECK partners with sports organizations around the world to elevate their sponsorship offerings, but sponsorship decks appear in a variety of industries.

Event Sponsorship Decks (conferences, festivals, expos)
Sports Team Overview Decks (pro, amateur, or community teams)
Venue / Venue Series Decks (arenas, theaters, cultural venues)
Nonprofit / Cause Marketing Decks
Content / Media Sponsorship Decks (podcasts, blogs, video series)

Each type emphasizes different metrics—attendance vs. viewership vs. digital impressions—so customize your deck to the format and KPIs most relevant to your opportunity.

How to Make your Deck Engaging

Engagement isn’t just window dressing—it drives attention, comprehension, and action. Here’s how to turn a static deck into an interactive experience:

Videos

- Every DIGIDECK has the option of opening with an eye-catching intro video that sets the tone for a premium experience.
- DIGIDECK allows for full video backgrounds or pop up videos to elevate presentations.

High‑Quality Images

- Use professional photos of past events, team activations, or venue shots. Don’t rely on a prospect’s imagination to picture what their sponsorship will look like – Paint the picture for them.

Subtle Animations

- Animate the elements on each slide to make the information more engaging and/or to establish an information hierarchy.
- These abilities will change based on the platform of your presentation. For example, DIGIDECK has the unique ability to set entrance times and speeds for every component on a slide, creating endless opportunities for creativity.
- You may also want to change use of animations based on your audience. For example, using more animations while pitching to a creative audience or keeping things more static and information-forward for a C-Suite presentation.

Interactive Elements

- - Incorporate clickable hotspots, embedded calendars, or live polls.
  - iFraming opens up a world of possibilities. Have a feature or dynamic information on your website that you’d love to have in your sponsorship deck? No problem – iFrame in that page right within a DIGIDECK slide for a seamless user experience.

Flawless Performance

- Test on desktop, tablet, and mobile—no lag, broken links, or layout shifts. As more people open work emails on their mobile devices, there is a growing expectation that your decks look great and function on mobile devices.

Personalization

- Use mail‑merge fields for prospect name, logo, or custom data.
- DIGIDECK integrates with major CRMs like Salesforce and Hubspot to seamlessly connect account data to personalized Sponsorship decks that put real numbers and metrics directly within presentations.

Data Visualization

- Replace raw tables with charts or infographics that tell a compelling story while making the information easy to visually digest

On‑Brand Color Palette & Typography

- Align with both your organization and your prospect’s brand guidelines.
- DIGIDECK allows you to upload your prospect’s logo once and it populates it across a presentation.
- DIGIDECKs Design Center allows your brand colors, fonts, and other key elements to be housed in one location ensuring every presentation is on-brand and on-point.

Static PPTs lead to mismatches and outdated stats. This one is a classic Sales vs Marketing scenario that plays out across industries.

Sponsorship Deck Examples

When to Invest in DIGIDECK

Sponsorship is core revenue—get a deck that truly reflects your premium value.
You need advanced analytics, integrations, or unique interactive features.
You require ongoing support and updates from a specialized team like DIGIDECK.
You want to be able to easily customize presentation content to the recipient while remaining on-brand.
You want a visually dynamic deck that blurs the lines between a presentation and a micro-site.

Equipping Your Sales Team with the Right Tools

Even the best deck won’t deliver if your sales team is stuck wrestling with clunky tools or outdated templates. Do any of these pitfalls sound familiar?

Version Control Nightmares

- - Static PPTs lead to mismatches and outdated stats. This one is a classic Sales vs Marketing scenario that plays out across industries. Sales needs to send out decks fast, and each salesperson has their own ideas about what information their lead needs to see. Maybe they’re duplicating a previous presentation and playing a game of telephone with brand guidelines and sponsorship pricing. Maybe they’re starting a proprietary deck that’s taking more time than they can afford. Marketing is finding brand inconsistencies in decks and wants to reel it in, but they don’t have the hours in the day to help create or vet every presentation.

Lack of Analytics

- You can’t optimize if you don’t know which slides prospects skip or revisit. With DIGIDECK you get full access to viewer data on not only every presentation, but the slides within those presentations. No more wondering if the prospect opened the presentation or if they spent time looking at their options. DIGIDECK allows you to:

- Easily integrate with your CRM to capture audience engagement in one central location
- Understand seller performance among your team with monthly or quarterly reports
- Gate top-of-funnel content and leverage analytics to enter new prospects into your pipeline

Limited Collaboration

- Sales reps can’t customize decks on the fly.

Delivery Friction

- Large file sizes get blocked by email filters. Your presentations should be living documents, easily updated without sending out a new email attachment. DIGIDECKs live online, aren’t limited by size requirements, and can be instantly updated without re-sending the URL. Never wonder if a prospect has the latest version of a deck ever again.

DIGIDECK solves these issues by offering:

Cloud‑Based Editing & Collaboration
Real‑Time Analytics on Viewer Engagement
Dynamic Content Modules You Can Swap In/Out
Smooth, Mobile‑Responsive Viewing

Empower your team to focus on perfecting their pitch—rather than debugging PowerPoint or worrying about content updates.

Getting the Most Out of Your Sponsorship Deck

A compelling sponsorship deck is equal parts strategy, storytelling, and design. By following the guidelines above—defining clear objectives, aligning with sponsor goals, leveraging interactive elements, and choosing the right deck approach—you’ll be well on your way to attracting and retaining high‑value partners.

Ready to revolutionize your sponsorship deck?

Book a free demo of DIGIDECK today and see how intuitive analytics, seamless collaboration, and pixel‑perfect design can transform every pitch into a winning partnership.