Why Everything You Present Should be Mobile-friendly
With more and more companies implementing permanent hybrid or work from home policies, you should no longer assume your message is being viewed on a large computer screen in a quiet office. The freedom to work from anywhere … the cabin, your favorite beach, on an airplane, etc., seems to be working for most companies and is great for overall balance and satisfaction.
But, how can you ensure your message is being seen wherever your audience is as well as in the most impactful way possible? We’ve got a few ideas.
1. Ensure Your Website is Mobile-friendly
If this seems obvious, that’s because it is. Up to 70% of web traffic comes in via a mobile device. If the media on your website overlaps, disappears completely or doesn’t load at all when viewed on a smaller screen, you are unintentionally labeling your company as being behind the times and unprofessional. Unfortunately, not only will they leave your site fairly quickly, you may also leave a lasting negative impression that could kill any chance of them doing business with you in the future.
Luckily, it is far less difficult to implement a mobile-friendly website than you may think. Whether you’re working with a developer or managing your website internally, most website platforms will give you the option to optimize for mobile.
But, don’t just check the box:
- Review each page to ensure everything lays out as intended
- Break content into shorter paragraphs
- Use high contrast colors to increase readability
- Resize graphics to best fit the space
- If your image includes text, bump up the size so it can still easily be read
It may take a few long days to get through every page but it will be worth it in the long run.
2. Be Willing to Answer After-hour Calls or Messages
Gone are the days of strict 9-5 Monday-Friday workdays. With many people navigating children, partners and/or roommates at home all day, some of your prospects may not be readily available during regular working hours. They may find it easier to work early in the morning and late at night rather than long stretches during the day.
Especially if you’re in sales, do you have the ability and willingness to respond to early morning or late night messages? Or, do you have technology that can help direct questions or move the prospect forward in the process until you can get back to them?
If you’re not comfortable giving out your personal phone number for work-related calls or messages, try an application like WhatsApp.
- Most popular messaging app with over 2 billion users in 180 countries
- 80% of messages are read in the first 5 minutes
- Supports two-way communication.
Fun fact: one study found 53% of consumers would rather shop from a company if they can message it directly.
Another great way to keep the process moving is to utilize applications like Calendly that allow a viewer to schedule a time with you while they are actively engaging with your brand, even if you are unavailable. Calendly …
- Syncs with your calendars to only offer times you are available
- Let you set different meeting lengths depending on what your prospect may need
- Reduces the number of back and forth emails regarding availability
- Allows them to reschedule on their own if something comes up
With schedules and communication styles continuously changing, you’ve got to be available even when you’re not.
3. Be Cognizant of File Size and Ease of Accessibility
If you rely on marketing collateral and/or presentations during your sales process, make sure they have the same impact on your phone screen as they do on your computer. If text gets too small or videos don’t load, you may need to reconsider what program you’re creating them in.
Additionally, if you plan on sending any type of multimedia, you need to consider the file size and the ability to open on a mobile device. Email servers will limit attachment sizes especially when sending to an external recipient. Gmail and Outlook, for example, limit outgoing and incoming sizes to 25MB and 20MB, respectively.
Most mobile phones have the ability to open basic movie files such as MPEG-4 or MOV. However, other formats such as FLV or AVI, typically require converters to access. Don’t make your audience work harder than they need to by downloading a specific application or creating a username in order to view your materials.
We’re still navigating the waters of what it means to work from anywhere but if you can implement these three ideas, you’re one step closer to making work from anywhere work for you.
Want more information on how DIGIDECK addresses some of these issues? DIGIDECK:
- Can be viewed exactly as intended from any device
- Is cloud-based so you can include as much multimedia as you want
- Presentations are sent via a link. No downloads necessary