It’s no secret that a lot of time and effort goes into capturing and nurturing leads effectively. With constraints constantly popping up, many companies rely on software like CRMs (Customer Relationship Management) and Marketing Automation to help. Not only do these systems cover some of the more remedial tasks, they can also be instrumental in helping companies track, analyze and make data-driven decisions.
For example, your CRM understands how the lead arrived in your sales funnel. Your Marketing Automation solution understands which channels and messaging campaigns are turning prospects into warm leads. Those data points are key to staying on top of your audience and marketing strategy. However, have you ever measured the effectiveness of the most important part of the conversion funnel – the pitch itself?
How Presentation Data Can Direct Your Messaging
How are you tracking and managing your presentation data? Integrating DIGIDECK into your strategic marketing technology stack allows you to fill in those critical blanks other tools can’t.
DIGIDECK’s ability to track presentation data in real-time gives users an inside look at exactly what interests their audience. By tracking presentation data such as impressions and time spent on a specific slide, you can easily see which messages are or aren’t resonating, based on where the prospect falls off or spends the most time.
Connect the Dots for a Smoother Experience
You can also take it a step further by connecting DIGIDECK with your CRM. By doing so, DIGIDECK can capture user information as soon as a recipient opens your presentation and either create a new customer record or link the presentation viewing data to an existing customer record in your CRM.
From there, you can connect the dots between what messaging brought them into the pipeline in the first place as well as the various communications that have kept them engaged. This is especially insightful when the contact has made a purchase decision.
Keep it Moving in the Right Direction
Finally, understanding which slides and offerings in your DIGIDECK are attracting the most attention allows you to utilize that presentation data in your marketing automation solutions to further tailor your messaging and convert that prospect into a lifelong customer.
With presentation data now driving the story of campaign effectiveness and conversion success, you can easily compare customer behaviors within your presentation decks and evaluate how well particular slides are working at a macro level across your sales and marketing teams. If there’s a point in the presentation consistently converting prospects into customers – wouldn’t you want to get them there sooner?
Consequently, if there’s a single point in the presentation that’s consistently turning them away and losing the deal – wouldn’t you want to know about it?
We’re all about maximizing systems and tools to improve our processes, especially when it comes to leads. If you’re in that same boat, don’t hold yourself back by ignoring the cold, hard data available to you.