Sportsdigita’s SVP-Sports, Doug Holtzman, recently gave us his take on sports business trends to watch for in 2024. A topic he mentioned again and again was the concept of storytelling. If you’ve been in sales for awhile, you know there’s been a shift in how prospects prefer to receive information. Rather than hearing another memorized sales pitch, prospects are more interested in you doing your research, learning about which activation or partnership offerings will be most effective for them, and how you plan to make it happen.
Instead of pitching your team or organization first, make the initial content about them and their specific needs. As important as the flow of content itself, is the medium in which you tell your story and utilizing the power of technology is key. Find out more about how to use technology to tell your team’s story including real, actionable takeaways.
Enhance the Story with Data-Driven Insights
One of the most significant ways technology has transformed sports storytelling is through the collection, availability, and analysis of data. Sports teams now use advanced analytics to gain deeper insights into player performance, game strategies, and fan engagement. Wearable technology such as GPS trackers and biometric sensors, provides key player data that was previously unavailable. Now, the ability to track players’ movements, heart rates, and exertion levels in real-time helps improve their performance.
Not only does data improve performance, it also gives fans a more in-depth understanding of the game. Knowing more about the players and the game as a whole can deepen the relationship for current fans and help attract new fans. After all, it’s a lot more fun to buy tickets for a game you actually understand!
Using performance data can also help when approaching partner renewals each season. Sharing data projecting your newly drafted player to make a huge impact on your season could provide a very powerful narrative to your already compelling story. Use your already available data to drive more meaningful conversations!
Be There Without “Being There” with Virtual Reality and AI
Virtual reality has opened new doors for more effective sports storytelling. It gives sports organizations the ability to offer fans immersive experiences like never before. Virtual reality allows fans to experience games from a player’s perspective, bringing them closer to the action.
DIGIDECK helps create a similar experience with its immersive presentations. Instead of limiting your sales materials to overused templates and outdated software, DIGIDECK can bring your story to life with high-definition videos, 360 venue views, virtual tours + much more!
Additionally, DIGIDECK’s AI Assist tool enables users to leverage artificial intelligence to do the heavy lifting when it comes to content creation. By using commands such as “summarize” or “generate”, users can lean on AI to help build the right content for each slide, and then finesse the story from there.
Use Social Media and Live Streaming to Show a “Softer” Side
Social media platforms have become essential communication tools for sports organizations and their audiences. Whether it’s sharing behind-the-scenes content, highlights, or engaging with fans in real-time, platforms like X (Twitter), Instagram, and TikTok have become invaluable in crafting compelling sports stories. Live streaming, especially on platforms like Facebook Live and Twitch, has allowed sports organizations to provide a real-time, unfiltered look, fostering a sense of familiarity that was previously unreachable.
Providing intimate views of training and practices, teams giving back or individual players’ insights further enhances a fan-team relationship. These little things help personalize the experience across a broad audience, which in turn, furthers the narrative.
Allow Apps to Help Tell Your Story
The use of mobile apps has enabled sports organizations to create personalized and interactive fan experiences. Team-specific apps often provide a one-stop shop for fans to access news, live scores, exclusive content, and more. They allow fans to regularly engage with their favorite teams and players, enhancing the emotional connection and overall brand story.
Increase Fan Engagement Through Gamification
Technology has also brought gamification into the sports world, allowing fans to participate actively in the story. Whether it’s through fantasy sports leagues, prediction games, or interactive quizzes, fans are now co-authors of the narrative. This level of engagement keeps fans invested AND generates data teams can use to personalize and enrich fan experiences. Consider adding incentives or “gamify” the basic fan interactions to drive loyalty and stand out from the crowd.
Provide a Better Experience with Advanced Graphics and Broadcasting
The broadcast of sports events has been transformed by technology. High-definition cameras, advanced graphics, and in-depth analysis have made watching games a richer experience. From the telestrator used by commentators to draw on the screen to detailed player statistics and interactive replays, technology enhances the way fans perceive and understand the game. Using all these ecosystems of technology for game broadcasting offers opportunities to dig deeper when engaging with fans, show content that resonates, and present in style.
Sports Storytelling Continues to Evolve
Technology is not just a tool for sports organizations; it’s a powerful medium for storytelling. It’s allowed teams to engage with fans on a deeper level, offer immersive experiences, and provide valuable insights into the game. In a world where fan engagement is key, technology has become the bridge that connects fans with their favorite teams and players, enabling a more profound and compelling narrative. As technology continues to evolve, we can expect sports organizations to keep pushing the boundaries of storytelling, creating richer and more immersive experiences for fans around the world.