In 1999, Joseph Pine and James Gilmore published their book, “The Experience Economy,” which has been praised by scholars and used by leading brands to evolve their business and marketing strategies. In fact, experiential marketing was a byproduct of Pine and Gilmores’ research. One major distinction of an experience economy over others is the effect …
Re-Captivate Your Sponsors When developing a post-sponsorship fulfillment report (or recaps), increased frequency, time of delivery, and relevant information are key deliverables sponsors have come to expect from teams. According to IEG, recaps are consistently ranked as the top service sports properties provide a sponsor. Recaps not only help sponsors justify their investment, but they …
Why Video? The power of video marketing has been well researched and documented for years. Since the explosion of YouTube, Vimeo, and other online video platforms, companies have been leveraging video in their marketing efforts for one major reason: it works. According to Inc., A third of all the time people spend online is dedicated …
© Sportsdigita 2024. All rights reserved. Privacy Policy | Terms of Service
