Krista Sorenson

Top Key + Strategic Customer Journey Touchpoints You Have Been Missing Through customer journey touchpoints, brands have the power to turn everyday interactions into lasting loyalty. Each moment your customer interacts with your brand, they’re forming an opinion, building trust, and evaluating value. It’s those routine, often overlooked moments—big and small—that determine whether you earn […]

How to MAXIMIZE EFFICIENCY WITH SALES ENABLEMENT AUTOMATION Sales enablement automation is reimagining the way organizations empower their sales teams. Yet, too often, automation is framed as just another tech buzzword. The reality? It’s a game-changer when done right—removing friction, improving productivity, and allowing sellers to focus on what they do best: closing deals. Automation

PITCH DECK STRUCTURE HOW TO BUILD YOUR DECK LIKE A PRO A winning pitch deck opens doors. From driving sales to landing funding and building partnerships, the right structure and storytelling can set you apart from the competition. A well-organized deck doesn’t just look great—it tells a story, engages your audience, and drives action.  This

MICROSITE VS. LANDING PAGE WHICH IS BEST FOR YOUR BRAND? In the crowded world of digital marketing, standing out requires more than just flashy ads—it takes the right marketing tools to grab attention and drive action. Two heavy hitters in the game are microsites and landing pages, but choosing the right one for your brand

CRUCIAL SALES ENABLEMENT KPIS TO BOOST CLOSE RATES IN 2025 In today’s hyper-competitive sales landscape, achieving consistently high close rates demands more than  traditional selling techniques. Sales enablement—equipping sales teams with the right tools, content, and insights—has become pivotal in driving revenue growth and staying ahead of the competition. As we look to 2025, sales

5 WAYS TO DRIVE DIGIDECK ADOPTION LEVERAGE PRESENTATIONS IN YOUR TEAM Think of your DIGIDECK as the ultimate playbook. It has everything your team needs to succeed, but it only works if everyone’s committed to the game. Adoption is critical to ensure your team gets the most value from DIGIDECK driving results and taking your

Ultimate Guide To The NWSL The National Women’s Soccer League (NWSL) has grown significantly since its inception in 2012, establishing itself as the premier professional women’s soccer league in the United States.  With 14 teams competing in the 2024 season, the NWSL brings together elite athletes from across the world, captivating fans and driving the